Scrutiny!Do not sell, do not make, do not import!


The State Administration for Market Regulation, the National Health Commission and the General Administration of Customs jointly issued a notice on Investigating and Punishing illegal Acts in the production and operation of food containing gold and silver foil powder.In recent years, some foods containing gold (silver) foil gold (silver) powder (hereinafter referred to as gold and silver foil powder) have appeared on the market, becoming consumer gimmick and posing food safety risks.According to China’s relevant food safety laws and regulations and food safety standards, gold and silver foil powder is not a food additive, can not be used in food production and management.The notice requires market regulators at all levels to strictly monitor food safety. Food producers are not allowed to purchase and use gold and silver foil to produce and process food, food sellers are not allowed to purchase and sell food containing gold and silver foil, and catering service providers are not allowed to produce and sell meals containing gold and silver foil.The notice requires strict supervision of online trading, urging online trading platforms to prohibit operators from selling food containing gold and silver foil powder, strengthening the monitoring of online trading of “food containing gold and silver foil powder” and “edible gold and silver foil powder”, and urging online trading platforms to take disposal measures such as taking down shelves in accordance with the law.Strict advertising supervision, severely investigate and punish food to add gold and silver foil powder as a gimmick to promote luxury enjoyment, money worship and other violations of social good fashion advertising behavior.Customs authorities at all levels should strictly monitor the safety of imported food, urge food importers to fulfill their main responsibilities, prohibit the import of food containing gold and silver foil powder, and immediately stop the sale of imported food, the circular said.The notice made it clear that relevant departments should step up law enforcement efforts, crack down on illegal activities of producing and operating food containing gold and silver foil powder, crack down on illegal activities of falsely advertising gold and silver foil powder as edible, and crack down on illegal activities of importing food containing gold and silver foil powder.Once relevant illegal acts are confirmed, they will be dealt with strictly and promptly in accordance with the law.Anyone suspected of committing a crime shall be transferred to a public security organ for criminal responsibility according to law.Departments concerned should strengthen education on food safety, nutrition and health, organize experts to carry out health interpretation and timely release consumption tips to advocate scientific and rational consumption, the circular said.We will encourage people from all sectors of society to exercise oversight, open up channels for complaints and reports, actively create a favorable consumer environment, and resolutely curb the practice of “eating gold”.Material: newspaper wen wei Po editing | xiao-yan he (trainee) coordinating editor | Chen Weiting

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